In the short time that Social Roulette was active, 393 people pulled the trigger. Given the 1 in 6 odds, approximately 65 people should have had their accounts deleted.
In fact, all 393 people survived.
One side of Social Roulette is about discomfort with social networks, or ambivalence about digital identity. This manifested in the tweets and posts from people bashing Facebook or daring each other to play. But now we can reveal the other side: there was never any real danger, because on Facebook your identity is not really yours to play games with.
With only an hour to spend on its conference broadcast, Microsoft focused that time on its target audience: young men. Not families, not kids or punky teens, and certainly not the inspired, artistic gaming fans that swooned over the first February tease of Sony’s PlayStation 4, which bent over backwards to assure small-fry designers and indie auteurs that this was their Station of Play.
Instead, Xbox One came out of the womb big and dumb: sports, cars, sports, Halo TV series, sports, Call of Duty. Update your fantasy sports team, then swipe your fingers to change the screen to a high-octane blockbuster film. As a gaming fan, I hated it. As a business-minded numbers guy, I got it. Sony’s tease event may have reached for the dreamers, but Microsoft placed the pre-ordering fanboy crowd in its Call of Duty crosshairs.
With all of the Yahoo-Tumblr reporting still going on right now it surprises me how many writers still mistake Tumblr for a “blogging platform.”
Anyone who has spent significant time on Tumblr knows that this whole “blog” thing is a front.
70% of a given blog’s post traffic actually happens in the Dashboard. For some blogs, that percentage is even higher.
This makes things like ranking a Tumblr blog’s popularity through site traffic fairly dubious.
It also means that the value of Tumblr isn’t just in the original posts but the amplification of ideas through reblogs and the like.
This becomes apparent when you dive into Union Metrics for Tumblr and break down any given post’s reblog tree:
There’s probably an iceberg.gif of some sort that would work really well here.
(btw, the numbers in that image are from an “official” blog that I run, not my personal blog.)