“ABC is working through some details with our Tumblr pages but beyond that we do not have anything to say at this point,” the spokeswoman said.
Tumblr is definitely a tricky platform for many brands and publishers. But as such a large, global media network, ABC has plenty of resources and content for an effective Tubmlr presence; so it is very odd that the media giant would just casually abandon its Tumblr pages without explanation.
According to a source, the move wasn’t because ABC’s Tumblrs weren’t getting traffic; on the contrary, the Tumblrs were a useful traffic referrers to ABC sites. Instead, the order came from above to eliminate the Tumblr content. It seems that ABC may have been concerned about liability as far as sharing content on Tumblr and preferred not to deal with the platform in general.