But why would a writer as accomplished as Lehrer become this much of a copy/paste addict? Because he has ceased to be a writer. With the success of his recent books How We Decide and Imagine: How Creativity Works, Lehrer has moved into the idea business. This is the world of TED talks and corporate lectures, a realm in which your thoughts are your product. For the idea man, the written word is just one of many mediums for conveying your message and building your brand.
Jonah Lehrer, staff writer for The New Yorker, resigned from the magazine after a story in Tablet Magazine exposed fabricated Bob Dylan quotes in his book, Imagine. The above quotation is excerpted from this Slate article discussing an earlier exposition of his self-plagiarizing habits in a number of New Yorker articles. (via futurejournalismproject)

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